Monthly Archives: May 2012

personal branding female entrepreneurs

Personal Branding to Help You Standout From The Crowd and Boom Your Business

By | Women In Business | 6 Comments

If you’re ready to build a business that rises to the top, and be a leader then dare to be different. It’s not hard to build your personal brand if you let your true personality shine. We all know the saying, “people do business with people they know and trust.”

The easiest way to get people to know and trust you is to let your true colors shine through.

Personal branding will help you stand out from the crowd and boom your business to the top.


Sounds easy but so much of the time growing up was spent trying to, “blend in.” I always felt I never quite fit in. Many female entrepreneurs are the same; they never quite fit in with the crowd. The thing is, we never new it could be a good thing.

When it comes to personal branding the more you stand out from the crowd the easier it is for people to get to know you and learn what your like. If they can’t even remember who you are it’s pretty tuff for them to know if they want to do business with you. So in the world of branding and building a personal brand the best thing you can do is let your true self shine through. Now is not the time to be bland. In personal branding your uniqueness is your way to stand out.

What stops most of us from letting our true self-shine is fear. Remember the days of childhood when you did let yourself really show? I remember feeling the most vulnerable then.

We opened ourselves up, and it often made us feel like outsiders. Today as an entrepreneur you want to be an outsider. You want to be creative and original. It takes courage and strength to be open and not care what others think.  But that’s exactly what we have to do for personal branding and to get your business to stand out from the crowd.

So if you’re feeling a little like you don’t fit in, then welcome to the female entrepreneurs club.

Now is the time to embrace your difference. We were not born to, “fit in.”

Now for your personal branding, is the time to get more and more comfortable with your uniqueness. There is only one you and only one you that can share your true self with the rest of the world. Be willing to be your true self and let your true colors shine bright!


To Your Life Without Limits,

Elena & Jean


P.S. We would love to hear about how you have embraced your uniqueness leave us a comment below and share yourself with us. As always we would love to have you share this post.

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courageous living, women live with courage

Our Thoughts Of Courage And Thanks On Memorial Day

By | Empowered Women | 2 Comments

Memorial day is a day to honor our soldiers. By tradition to honor the soldiers that have died serving our country. So we want to take a few minutes to share our thoughts on courage and to say thank you to all soldiers past and present for all the sacrifices they have made.

We, like most of you, have had family members serve our country. Some have died for our country.

Today we remember our cousin Kenny who was living with courage as a medic in Vietnam.

Kenny was young and eager to serve his country, so he volunteered to go to vietnam. We remember him entering boot camp as a young, 18-year-old boy. He was so small his high school football coach wouldn’t let him play football.

Months later he was home on leave, no longer a boy but a 6 foot 5 inch tall soldier full of courage and confidence.  Even though I was young I was so impressed by him and to me he was a giant hero who lived courageously.

You see Kenny was a medic that parachuted down from a helicopter to help wounded soldiers. He would provide them with immediate first aide and then get them back to a, “safe zone.”

Whoever parachutes from a helicopter into a jungle where people are shooting at you has to be living with courage.

His tour of duty was almost over; our big homecoming celebration plans were being made when we got the news that he had been killed, “in the line of duty.”

The day we learned of his death, and the day of his funeral are days that are forever ingrained in our mind.

There are different forms of courage and every day we have choices to either live courageously and dream big or to stay on the same path we are on. 


Sometimes we feel like we don’t have the capacity to change we think that our only option is to continue on the path we are on, until, “we have more money,” “or more time,” or whatever it is that brings all the stars into proper alignment.

But the truth is there is never a better time to live courageously, and the stars will never be better aligned.

What it takes is to live courageously.

Whatever the belief is that we tell our selves, it is a false belief that is stripping away our true power. It takes courage to walk a new path and to experience things we have never experienced before.  It is false fears that prevent us from living our deepest desires, or life without limits.

Starting our own business and being entrepreneurs are the things the, “American Dream,” is made of and because of their sacrifices we live that dream.  But just living in the United States doesn’t mean you live the life of your dreams, you need courage to face your fears and take action. You need to live courageously.

We all have people know who have served our country. We take this moment to say thank-you for everything you have done and to the men and women currently serving our country thank-you for your sacrifice and may God keep you safe.


To Your Life Without Limits,

Elena & Jean


P.S. We would love to hear your comments on courage. Leave as a comment below and as always feel free to share the post with your family and friends.

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boomer women entrepreneurs finances

Baby Boomer Women Are Hit Hard By Todays Economy

By | Baby Boomer Business, Women In Business | 6 Comments

Today’s economy is hitting boomer women hard.

As a boomer woman I am watching some of my girlfriends really struggle. Some have gotten caught in the downsizing and others have watched a huge chunk of their retirement savings get eaten up by the stock market drop, and still some baby boomer women have lost their savings in the housing market.

Its no wonder statistics are showing that boomer women are the least prepared for retirement. Baby boomer women are hit hard by today’s economy, but we’re a tough group. We are getting back up stronger then ever as “boomer entrepreneurs.”

So baby boomer women are becoming entrepreneurs in record numbers!


My girlfriend Ann is a boomer women who’s company downsized. She became one of the people that was let go, during a massive layoff. They considered it, “early retirement.” She struggled trying to find a job.  At first she looked for a job that was similar to the one she had, for the prior 20 years. Then she started to feel more desperate and was looking for, “any job.”  It seemed like the, “only thing I could do,” she said.

It wasn’t until she felt “desperate” that she started to think differently.

Her first thoughts were that it would be this little side venture that would help her earn money until she could find a job and then she started to realize that she didn’t need a job at all.  She had skills that she had been developing for over 30 years. She started to think about how she could become a baby boomer entrepreneur. She took the skills that she had been using, as a corporate employee and turned them into a profitable business.

The transition was not an obvious or easy one at first. She struggled with learning new skills but also realized she didn’t have to know, “everything,” and that she could hire people to do things for her.

Because she became frustrated trying to set things up on the Internet she found she could easily hire that job out. She also joined a network of other boomer woman, that introduced her to local vendors that she could use.

Ann is part of a huge group of boomer Women that have discovered the benefits of being an entrepreneur. Not all baby boomer women have joined the ranks of female entrepreneurs due to financial needs.

I am a huge part of the female boomer women that left their corporate jobs because it was no longer a, “good fit.”  It was never a good fit, but like my girlfriend Ann, we stepped into the corporate world years ago without giving entrepreneurship a real thought.

Sadly, entrepreneurs surrounded us, in our family and we still didn’t consider it for ourselves until, like Ann we felt desperate.  Sometimes the biggest blocks we have are in our own minds. We limit ourselves simply by our thinking.

We would love to hear from you. Why you became an entrepreneur. Leave us a comment below and share with us. Please feel free to share this post with anyone you feel would enjoy it. We love it when you do!


To Your Life Without Limits,

Elena & Jean


P.S. If you would like some tips and strategies to help you get stared in your business leave us your name and email at the top of this page and we will deliver them to your email inbox.

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Women And Money: Practical Tips For Keeping Track Of Your Money

By | Woman's Finance | 2 Comments

All women are looking for financial freedom and peace of mind. It’s a driving force for women entrepreneurs, but all businesses take some time and hard work to get off the ground. Well at least ours did, and we have not met any entrepreneurs yet that have told us that their success was fast or easy. Women and money advice have not always gone together, so we have a few practical tips to for female entrepreneurs starting their business to keep track of your finances.

I remember talking to my grandmother, and she was telling a story about how she and my grandfather would budget their money for the month. They would label different envelopes for all their different monthly expenses. One envelope for rent, groceries, electricity, etc.  She said, “We knew exactly how much goes to every bill and what we have, if any, left over for other things.”

They did two great things: one, they had an envelope marked “our money,” where
they paid themselves first and two, they always knew how they were doing financially.

This was so interesting because I had never seen anybody do this, and women and money by history were not a common combination. Men were more commonly solely responsible for the finances.

Today, things are purchased on credit cards without much thought. Today there is a feeling that things can be purchased now, and paid for later. As women we love to spend money, and if we want those $400 shoes we will get them, and think about our money goals “later.”

Of course, you don’t have to put your money in envelopes and label them for the month. But as female entrepreneurs we need to be aware of our money goals, and where are money is going.

Now don’t get me wrong, I am not suggesting you buy or not buy the $400 shoes, only that we be aware of our finances and then have what we spend or save be in alignment with our values and money goals. is the easiest and best program we have found to help keep track of our personal expenses. Mint has some great features for keeping track your finances.

Once you sign up for your account Mint will automatically pull in all your financial information so that you can view it all in one place. It will include bank accounts, mortgage, car loans, credit cards and investment accounts. Mint will then categorize your spending so that you are able to see where your money is going. You can set up monthly spending limits for all your categories. Mint will warn you if you are close to going over or have gone over your monthly budget.

Mint allows you to set up your money goals, like paying yourself first, paying off debt, saving for a vacation, a home, or setting up a retirement. It will allow you to designate the right account and then will do the math and coach you toward your goal. One of the key features that we love with Mint is that they tell you if you are losing money somewhere. The other day we had a notice that we were losing money with our savings account and gave suggestions of savings accounts that would pay more interest.

When living a life without limits it’s important to know what your money goals are. Take some time in a quiet place to really determine what you want your finances to be like for yourself and your family. Be sure your life without limits image is very clear and then write it down. Next time you are looking at the $400 shoes ask yourself if buying them brings you closer to your long term money goals or further away.

To Your Life Without Limits,

Elena & Jean

P.S. Leave us a comment and let us know how you keep track of your finances. As always we love it when you share our posts with your family and friends.

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female entrepreneur blogging tips

Top Blogging Tips for Savvy Female Entrepreneurs To Create Attention Around Their Online Business

By | Online Business | 10 Comments

Starting a blog and blogging regularly can be an overwhelming task at first, so we’ve come up with some of our

Top Blogging Tips for Savvy Female Entrepreneurs.


Blogging is an excellent way for female entrepreneurs to create attention around their blog and online business. It’s also a way for potential clients to learn more about you and what it would be like to do business with you.

We all like doing business we people we know and like, so give your readers a chance to know and like you!

Blogging Tip 1: Find Your Authentic Voice.

Your clients want to know who you are and what you are like. Show them in your blog.

We discovered that finding our authentic voice took some time and as we grow and evolve so does our voice. We have found that as we discovered more about our true passions and skills our true voice has also gotten clearer.

Blogging Tip 2: Blog 3-5 Times per Week.

This can seem overwhelming at first but like anything else the more often your blogging the easier it gets.

My first posts took hours to write. So many “issues” can get in the way. At least they did for me. Fear showing up, as procrastination and perfectionism were the 2 big “issues.” Another big “issue” that kept showing up was, “what will __(fill in the blank) think? Remember we have all felt the same way.

The more often you blog the more “juice” you provide for the search engines and your clients and the faster your tribe grows.

Blogging Tip 3: Keep Your Post Visually Appealing.

Visual appeal and easy reading keep your readers engaged and on your page. Make it easy for your readers. Bold important ideas; keep your paragraphs short and your posts between 400 and 600 words.

Most of your readers will quickly skim your posts for the important highlights. We are all busy trying to get as much done in a day as possible and so are your readers so make it visually appealing and easy for them when they come to your blog.

A great example of this is when you go shopping. When you shop at an expensive, upscale store think of the experience. Everything from the window displays to the carpeting. The Sofa’s, drinks, and “eye candy,” it’s meant to be easy and comfortable for you to “just hang out.”

With your blog and the blog postings your goal is for your readers to, “just hang out,” as long as possible and to really get to know you.

Blog Tip 4: Give Serious Thought To Your Title.

Your title is the most important parts of your post. People decide to click on, tweet and share your posts based on your title. Arouse their curiosity with your title. Your title can make the difference of your post being viral and shared like “wildfire,” or hiding in a dusty corner of your blog, never to be seen. A painful waste of your time and a huge disserve to your readers who you service. So take some time when it comes to your title.

What are some of your favorite blog tips? We would love to share them with other female entrepreneurs. Comment below and feel free to share the love.


To Your Life Without Limits,

Elena & Jean


P.S. Our 7-day training series, “Live A Life Without Limit,” is packed full of tips on creating more balance in your life, reducing stress, time management, and lots more. Get your tips at the top of this page.

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