Monthly Archives: August 2012


How To Keep Your Content Fresh

By | Women In Business | One Comment

Keeping your content fresh vs generic, the choice is yours!

I was recently looking at a brochure for a retail business I visited. On the inside of the brochure, it read “Our Values.” And the values were listed below:

Customer Service

As I read through the values (please note: that word will be overused in the first half of this post), I started to get a familiar feeling.

Value: Our products, service and pricing provide value to our consumer and are delivered with satisfaction and pride.”

The feeling was boredom. Big snore.

I could go on and share more of the values, but why?

They would only put you to sleep. And they wouldn’t tell you one single thing that would persuade you to shop in this store. Which is unfortunate, because the generic tone of the brochure is completely the opposite of the warm, welcoming, friendly tone of the business canadian phamacy and its employees.

As a speaker, you could choose the generic route, using the same old clichés and platitudes that every other speaker uses. (See my Facebook conversation regarding “juicy” and “yummy” and my blog posts on clichés.)

Or, you could really dig deep into your content and think about the words you’re using in your presentations and what they really mean to your audiences. There’s more than one way to say just about everything, and when you figure out how to express yourself in a unique and fresh way, your audience will sit up and listen.

Are you using industry jargon? Throw it out. Business buzzwords? Toss ’em. Trite phrases, hokey quotes and well-trampled stories? Burn those suckers.

Now start fresh. How can you express yourself in your own words, in your own special way, in your voice, in your language?

That’s what your audience wants from you: to know you, relate to you and trust you. They can’t know, relate to or trust you if you are a cipher who makes no impact, has no originality, and blends into the rest of the speakers on the stage.

Earlier, I suggested you “think about” the words you’re using. Now I want you to sit down, look at your content (maybe it’s a presentation; maybe it’s sales copy) and actively find new ways to say what you’ve been saying in the same old way. Write them down. Use them.

I guarantee it will give your presentations a new luster and meaningfulness. You will feel like a whole new person. That is, the real you.

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Women in business how to face fear

Women In Business: Is Fear Stopping You From Achieving Your Dreams?

By | Women In Business | 2 Comments

We all have fear show up in our business building journey.

Women in business are constantly facing new challenges and with each challenge usually comes some form of fear.

It may surprise you that no matter how successful women in business become, if they continue to challenge themselves, they continue to face their fears.

Yep – This includes us!

We have fear show up as we challenge ourselves on a regular basis. Recently we decided to try something new that scared the cr*p out of us. Despite the knot in our stomach or the anxious feeling, we moved forward. We know to grow our business and grow personally we have to step out of our comfort zone and into the fear.

One thing we learned through experience, is that fear tends to have a familiar voice. For many, that voice may even be someone you know. Often, it lies in the back of your mind as a constant whispering or nagging that you hear whenever you are stepping out of your comfort zone.

Maybe your voice of fear sounds something like this:

  • Who do you think you are
  • You are not smart enough
  • There is no way I can ever afford to do this
  • I will not have enough time
  • This will never work

Sound familiar?

If you are a women in business seeking success, it is time to understand that the fear and the voice of doubt that you so often hear, is false. The sooner you recognize this fact, the quicker you will be able to push through the fear and find the success you desire.

What do you hear that paralyzes you and holds you back?

It’s important to recognize your own personal pattern or words that you tell yourself whenever you are trying to move out of your comfort zone, so they don’t hold you back or cause you to play small. Recognizing these words and patterns is the first step to breaking out of the fear.

Through coaching women, we discovered that we all tend to repeat a familiar pattern whenever we move out of our comfort zone.

Many people use the acronym for fear – false evidence appearing real.

One tool we’ve discovered along the way is a simple question to ask yourself when fear shows its ugly head: Is it real? This may sound simple, but asking yourself this question, allows you to stop and face the fear head on. Taking a deep breath and asking if it is real provides you the opportunity to make that conclusion.

It also helps you become better at recognizing fear and beginning the process of breaking it down. Keep in mind that pushing through your fear successfully is like exercising a muscle, the more you do it, the easier it becomes.

On the bright side, fear is also a great guiding tool. When you feel it, know you are on the right track. If your goals and vision don’t scare you, you aren’t thinking big enough!

Are you ready to work through your fears and dream big? Leave us a comment below and share with us how your fear shows up. We would love to share your experience and expertise.

To Your Life Without Limits,

Elena & Jean

P.S. We have tons of tips and strategies to help you build your business and create your life without limits. Leave your name and email in at the top of this page and we will send them to your inbox starting today.



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Elena & Jean Live a life without limits

Join Us, “For The Woman Who Wants It All” Video Summit

By | Women In Business | 2 Comments

We are excited to share with you a FREE life-changing event, and it’s our hope that if you want to get more out of life, personally or professionally, and are having trouble wrapping your arms around how to get it, you will join us,

 For The Woman Who Wants It All: Live A Life Without Limits Free Video Summit

 The Top Interviews In 2012 To Discover Your Path To Creating A Successful Business And Living An Unstoppable Life

6 weeks of FREE access to some of the top female entrepreneur experts in the world who help you build a business that you love and create your unstoppable life.

Imagine today is the day you step into your life without limits and you –

  • Learn how to identify and live your life of purpose.
  • Learn how to design and grow a business that you love.
  • Break the cycle of self-defeating thoughts and step into your highest self.
  • Learn how to avoid costly mistakes that you may be making in your business right now.
  • Live your unstoppable life of freedom, health and wealth.


This video conference whether your just starting in business, your on your way to a 7 figure income, or maybe your thinking about quitting your job, is filled with money producing secrets and strategies from top experts that will influence you and your families quality of life forever.

This summit runs from September 4 to October 14, with a new top expert every-other day.

Click here to learn how you can get started now!


Join us and start living the life you deserve and crave. YOU CAN DO IT!


To Your Life Without Limits,

Elena & Jean

PS Why do it the hard way when there is so much available to make it easy? Now is your time to just do it!

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how to stop procrastinating

Female Entrepreneurs How To Stop Procrastinating

By | Empowered Women | 4 Comments

This is a bad habit that yesterday came creeping back into my day. It seems I can be the queen of procrastinating real easy. The tricky thing about procrastinating is sometimes it takes some time to notice that it is around sabotaging your time.

As a female entrepreneur working from home there are tons of distractions that in the past feed into our procrastination bad habit. For most female entrepreneurs we talk and coach with housework and social media are 2 of the biggest time distractors and saboteurs.

We have gotten really good at noticing and dealing with procrastinating. We simply don’t have enough time allowed in our schedule to let procrastination steal time.

Yesterday I noticed it pretty quickly. In fact we have gotten so good at defeating our procrastinating habit it took me by surprise when it showed up.

As female entrepreneurs we all battle procrastination from time to time so here is a few things to help you overcome it.

The primary reason procrastinating is really rare for us these days is simply because we have a schedule with a start time and stop time. Knowing we only have 30 minutes – or whatever we have allotted to a particular project or task is a huge help. Knowing you only have a certain amount of time to complete a project or task is the best way to stop procrastinating.

We always work in 30 to 50 minute intervals. For some people this may be too long but for us depending on the task this flexibility and interval length works. We vary the interval on the task that is being done and the time of the day. For us the mornings we can focus for longer periods of time and on more challenging or creative projects. In the afternoons between 2 and 4 we need to have the shorter intervals.

We always keep a timer by the computer. The timer keeps us honest to our schedule and our self.  Because of the timer, I noticed quickly, I was side tracked and procrastinating and not getting the things done that I had planned.

Procrastinating can have another basis besides your schedule.

Fear can be the other reason to procrastinate. Perfectionism is procrastinations, “ugly cohort.”

Here is where procrastinating and perfectionism can join together and ego or false voices can start to sabotage your success. Things like, “it’s not good enough,” or “what will___(fill in the blank) think.”

When procrastinating is fear based the solution is, understanding and accepting the fear as false and stepping into the fear. Here the biggest challenge is learning that these are false beliefs. Many times they have been with us so long they seem very real.

Some false perceptions have been with us since childhood and are blocking us from achieving our goals and dreams. These non-serving beliefs and fears can be the underlying reason for the procrastination.

What have you done to help you overcome procrastination? Leave us a comment below we would love to hear about it. Feel free to share this post; in fact we love it when you do!


To Your Life Without Limits,

Elena & Jean


P.S. We have tons of tips and strategies to help you achieve the business and lifestyle of your dreams. Put your name and email in at the top of the page and we will send them to your inbox starting today!

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outsourcing tips for female entrepreneurs

Outsourcing Tips Every Female Entrepreneur Needs To Know

By | Online Business | 8 Comments

Of all the things a female entrepreneur has to do you wouldn’t think outsourcing would be one of the challenges. But for us it was.

For one very simple reason, we didn’t want to give up control!

I know it sounds a little crazy but when we first started as female entrepreneurs we were so hands on that it became hard to trust that someone else could, “do the job.” We wanted to be sure our “voice” continued in everything we did.

We used the excuse that we, “couldn’t afford to pay someone else,” after all we were in the beginning stages of our entrepreneurial journey and money was going out as fast as it was coming in.

Unfortunately this type of mindset really slows down your business growth. We heard an interview where Richard Branson talked about how important it is for an entrepreneur to give up control of, as much as they could as soon as they could, so they are able to focus on business growth and new ideas.

This was an Ah-ha moment for us. We realized that the, “we can’t afford it,” excuse we were telling our selves was really false.

It was our own negative voice or ego talking. True as female entrepreneurs we needed to maintain our voice, but we still needed to outsource things that were more task oriented. So we made a decision on which things could easily be given up and have no effect on the “personality” of our business. We needed the time to expand our business that outsourcing provided us. So we dug in and expanded with outsourcing and…

today we share our favorite sites and why we like them.

  • is a great place to hire other moms in the US and Canada. You place an ad with the price you want to pay. The price will vary depending on the job you need done and the skill that is required. The hourly rate will vary but typically runs between $15 to $30 an hour. We would generally recommend that you start in the lower range and as your business grows and the responsibility grows then the hourly rate would increase also. It really varies though with the job you want done and the experience or expertise needed to complete the job. One of the reasons we like this site is there are no communication barriers. You can find women to do just about any job on this site, virtual assistants, helping with newsletters, blog postings, and graphics.
  • is another great outsourcing company. Odesk has people from all different countries so the hourly rate is typically very affordable. One of the disadvantages this site and sites like this is there may be some communication barriers. With Odesk, you simply place a job opportunity and job description on the site and people will bid on the job. You then select the one you feel will meet your requirements.  We have found this to be a great site to find someone to do article and blog posting for $2.50 an hour.
  • is an outsourcing company hiring people in the Philippines. This is a great source to use for graphic designs, posting blogs and transcribing. Similar to Odesk finding people here may take a little longer due to communication barriers and cultural differences, but this is an inexpensive way to find some great outsourcing help.
  • is a great place to get small jobs done for $5, hence the name fiverr. We use fiverr to get easy things done like changing your header on your blog, simple graphics, or tweaking your opt in box for your website.
  • Social media. Social media sites like Twitter, Facebook and LinkedIn are great places to post what help you need and ask people who they use and recommend.

We have found great people this way and what we really love about looking for people through social media is that other people have used them and liked them.

We  discovered that hiring from these different sources there is a trial and error process. As you build a relationship with the people you outsource with they learn more about you and what your preferences are.

Be patient as a female entrepreneur growing your business, building a team that you love, takes a little time but when you find the right people it makes your entrepreneurial journey much easier.

We would love to hear your favorite outsourcing sites. Leave your comments below and share your expertise. And as always feel free to share this post with your family and friends


To Your Life Without Limits,

Elena & Jean


P.S. We have tons of tips and strategies to help you build a business and lifestyle that you love. Put your name and email in on this page and we will send you all the information to your inbox starting today.


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