Category Archives: Baby Boomer Business

baby boomer business

Baby Boomer Business Owners Top 3 Books To Read This Summer

By | Baby Boomer Business | 5 Comments

One of the things we love about summer is sitting on the beach or poolside with a good book.

We love to read and we love continuing to learn about business and for me,

as a baby boomer business owner it’s important to constantly learn and develop new skills.

So today, sitting poolside, I was reading the Timothy Ferriss book, “The 4-Hour Workweek.” I have read this book a couple of times before but it’s one of those books that you can go back to and get new information from each time you read it.

We thought it would be fun to share with you which books have been especially helpful for me as a baby boomer business owner. So here are the 3 books we have spent time reading this summer that we think you will enjoy too. They were all books we had on our shelf that we grabbed on the way to the pool or that were on my Kindle that I took to the Caribbean a couple of weeks ago and that we keep going back to time and time again.

Book 1. “The 4-Hour Workweek byTimothy Ferriss. This is a great summer read. It challenges us to look at our lifestyle and create a more meaningful life. As most of you know we are all about a great lifestyle. We love the, “mobile lifestyle,” we have and that he recommends in this book. There are tons of ideas about how to create the lifestyle that you want and how to automate your business using the tools that are readily available to us today. This is a great book especially for baby boomer business owners.

Book 2. “Think And Grow Rich by Napolean Hill. We can’t say how many times we have read this book. I am not even sure when the first time I read it was it was so long ago, but it’s a book that I find inspirational. In this book Napolean Hill interviews top businessmen,and billionaires at the time and discovers the common keys to success. What I love about this book is that the keys to success haven’t changed through time and can all be learned no matter who you are.

Book 3. “Hypnotic Writing” by Joe Vitale. This is a great easy to read book that we reference to all the time. Just like the keys to success haven’t changed over time, copywriting hasn’t either. Joe shares the very basics of copywriting that helps in your writing of everything from a blog title to a sales letter.

Which books have you enjoyed this summer? Leave us a comment below and share your favorite books with us. As always please feel free to share this post with your family and friends.

To Your Life Without Limits,

Elena & Jean

P.S. Feel free to leave us your email at the top of this page and we will send them to you some tips and strategies to build your business and live a life without limits starting today.

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boomer women entrepreneurs finances

Baby Boomer Women Are Hit Hard By Todays Economy

By | Baby Boomer Business, Women In Business | 6 Comments

Today’s economy is hitting boomer women hard.

As a boomer woman I am watching some of my girlfriends really struggle. Some have gotten caught in the downsizing and others have watched a huge chunk of their retirement savings get eaten up by the stock market drop, and still some baby boomer women have lost their savings in the housing market.

Its no wonder statistics are showing that boomer women are the least prepared for retirement. Baby boomer women are hit hard by today’s economy, but we’re a tough group. We are getting back up stronger then ever as “boomer entrepreneurs.”

So baby boomer women are becoming entrepreneurs in record numbers!


My girlfriend Ann is a boomer women who’s company downsized. She became one of the people that was let go, during a massive layoff. They considered it, “early retirement.” She struggled trying to find a job.  At first she looked for a job that was similar to the one she had, for the prior 20 years. Then she started to feel more desperate and was looking for, “any job.”  It seemed like the, “only thing I could do,” she said.

It wasn’t until she felt “desperate” that she started to think differently.

Her first thoughts were that it would be this little side venture that would help her earn money until she could find a job and then she started to realize that she didn’t need a job at all.  She had skills that she had been developing for over 30 years. She started to think about how she could become a baby boomer entrepreneur. She took the skills that she had been using, as a corporate employee and turned them into a profitable business.

The transition was not an obvious or easy one at first. She struggled with learning new skills but also realized she didn’t have to know, “everything,” and that she could hire people to do things for her.

Because she became frustrated trying to set things up on the Internet she found she could easily hire that job out. She also joined a network of other boomer woman, that introduced her to local vendors that she could use.

Ann is part of a huge group of boomer Women that have discovered the benefits of being an entrepreneur. Not all baby boomer women have joined the ranks of female entrepreneurs due to financial needs.

I am a huge part of the female boomer women that left their corporate jobs because it was no longer a, “good fit.”  It was never a good fit, but like my girlfriend Ann, we stepped into the corporate world years ago without giving entrepreneurship a real thought.

Sadly, entrepreneurs surrounded us, in our family and we still didn’t consider it for ourselves until, like Ann we felt desperate.  Sometimes the biggest blocks we have are in our own minds. We limit ourselves simply by our thinking.

We would love to hear from you. Why you became an entrepreneur. Leave us a comment below and share with us. Please feel free to share this post with anyone you feel would enjoy it. We love it when you do!


To Your Life Without Limits,

Elena & Jean


P.S. If you would like some tips and strategies to help you get stared in your business leave us your name and email at the top of this page and we will deliver them to your email inbox.

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Baby boomer women entrepreneurs

Women Baby Boomer Entrepreneurs

By | Baby Boomer Business, Online Business, Women In Business | No Comments

More women than ever are starting a business with baby boomers being the largest group of new entrepreneurs.

As a baby boomer myself and having spent 30 years in the health care industry one of the questions I get asked is why start a business now?

Women baby boomer entrepreneurs start their own business for many of the same reasons other women start their own business.

Baby boomer women start a business to supplement their retirement, be their own boss, leave a legacy, share their knowledge, take control of their future and many more reasons.

For me, I chose to partner with my daughter in our own business, to have control over my time, to help other women in business, to leave a legacy for my children and grandchildren and to contribute to my community.

Many baby boomer women are changing the ideas we have about retirement and developing a business with skills they learned in the work force or have turned their hobbies into a business filled with passion.

I have grown up in a family full of entrepreneurs, but I was still surprised at how now is a perfect time to start your own business. With internet access and a computer, You-tube, Facebook, Google and so many other forms of mass communication, it’s easy for anyone to get information about their business in front of millions of people.

I remember spending hours writing ads for my husbands brick and mortar business.The ads went into a small local newspaper. I laugh now about how many people read that little local newspaper compared to the access we have with the internet.

I know exactly why so many women have become entrepreneurs and online business owners. With a computer and the internet you can be a business owner from your home, and it’s a perfect match for women entrepreneurs.

Like many baby boomer women I was ready to start a new phase in my life and having my own online business from home was a perfect fit.

I feel fortunate to have had a successful career, and to have helped my husband build a very successful business, but even more fortunate now to take everything I have learned and help other women build their own business.

I love the opportunity to influence and empower other women. Women can have the lifestyle they choose and I am passionate about showing them how they can have the life that they dream of.

Weather your a baby boomer, mom, or a women looking for an alternative to the job she has now, my partner Elena and I are excited to help you live your dream life.

We have a complimentary seven-day training series, “Living A Life Without Limits,” available for you. We will help you set up goals and strategies so you have the lifestyle you dream of for yourself and your family.

Get your complementary lifestyle tips by filling in the form at the top of our home page,


To Your Life,




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