Category Archives: Successful Women

7 Tips to Consistently Grow Your Small Business

7 Tips to Consistently Grow Your Small Business

By | Empowered Women, Successful Women, Woman's Finance, Women In Business | No Comments

While we would all love a get rich quick scheme that actually worked, the truth is that for entrepreneurs, consistency is key.

Showing up, doing the work, and doing it well is the only way to grow sustainably and ensure that you can continue to be your own boss long term.

However, for many women entrepreneurs, it’s not that simple, is it? You have lots of other commitments, possibly including children and a spouse, you have financial obligations and contracts to fulfill each month, and you have meetings and requirements for your time that all pull away from your ability to focus on growth and strategy.

These are 7 ways to grow your business with persistence without sucking up all of your time, money, and energy.

  1. Schedule time for the big picture regularly. Pick a time on your calendar weekly where you can sit down, undisturbed by distractions, and think about where you’re going and what actions you need to take to get there.
  2. Know your finances. By getting a firm grip on your expenses, profit margins, and cash flow, you’ll know where you should focus your time, energy, and investments.
  3. Set macro goals and micro plans. Many entrepreneurs feel bogged down by marketing plans. They tend to be big and unwieldy and change-resistant. Instead, try making small action plans for today or this week that work toward the larger goals you set during your big picture planning time that we talked about in Tip 1.
  4. Enable your team to help you grow. If you have contractors or employees, think of them as assets to help you either multiply your growth or stunt your growth. The choice is yours. Communicate to team members that you want them to help you spot areas where you can improve or grow, and then give them incentives to help you reach your goals.
  5. Encourage repeat customers. It’s common knowledge that people who have bought from you in the past are much more likely to buy again from you in the future. And yet, many of my clients aren’t focused on nurturing those relationships because they are already thinking about getting the next customer or client. Have a protocol to offer them VIP packages or one-on-one services regularly because engaging them is key to your sustainable growth.
  6. Keep learning. Successful business owners take time regularly for filling in their knowledge gaps and continuing to get smarter about running their companies. Whether it’s taking an online course, working with a coach, or attending a conference, keep investing in yourself.
  7. Change directions consistently. While showing up and doing the work everyday is the most important thing, if you don’t have the right strategy, you might as well be hitting your head against the wall over and over again. During your regularly scheduled planning time, take a look at where you might need to change course. This does not mean reinventing your whole business model. Simply pinpoint what’s not enabling growth and fix it. Then fix it again if you need to until it works.

By implementing these simple tips, you’re going to feel a shift in both your stress level and the level of growth you have the ability to achieve.

For more on financial freedom, make sure you follow me on Facebook.

To your life without limits,

Elena

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5 Ways to Feel in Control During Tax Season

By | Empowered Women, Successful Women, Woman's Finance | No Comments

For many entrepreneurs, taxes are scary. You don’t want to be audited, it’s tough to get answers to your questions, you’re afraid of how much you’re going to owe, and the bottom line is… this stuff is not why you started your business in the first place.

However, if you want to keep your business and keep making money, it’s absolutely essential you get smart about taxes. By taking a few simple steps, you can feel knowledgeable and in control when tax time rolls around.

  1. Know the tax structure for your type of small business. Most small businesses fall into one of the following categories, each of which has its own tax forms and considerations. These link to the IRS forms for each:
  1. Make Bookkeeping a Priority Throughout the Year. Just by keeping regular track of income and expenses, you take half the stress and headache out of taxes. Use online bookkeeping software to make it easy on yourself like Freshbooks or QuickBooks. If you keep books on your computer, make sure you back up regularly.
  1. Be prepared with quarterly estimated tax payments. Sole proprietors, partnerships, S corporation shareholders, and self-employed individuals, are required to make estimated tax payments if you expect to owe $1,000 or more in taxes when you file your return. After estimating the amount you will owe for the year, and dividing that into four separate payments, you file electronically in April, June, September and January, in addition to your annual filing the following April.
  1. Get employees and contractors ready. First you’ll need to know whether you have employees or contractors. If you have any of either, you must have an Employer Identification Number, and your contractor must have completed and filed a Form W-9. Set those up at the start of a contract relationship when you have them sign your agreement, so that it’s in place before the end of the tax year. Then, you’ll need to file a Form 1099-MISC (in most cases) for contractors.

Read more about taxes when it comes to employees.

  1. Keep track of business expenses. By simply keeping records and receipts for the cost of goods sold, your capital expenses and your personal expenses for business purposes, you’ll be ready to zoom through everyone’s favorite part of filing taxes – your deductions! Try one of the handy apps out there for keeping receipts like Shoeboxed. Remember to keep those files for at least three years in case of an audit.

Taking these five steps, you’re taking nearly all the stress out of taxes. You’ll feel prepared and know what you’re getting yourself into before tax season arrives.

If you’re still stressed by accounting, record keeping, or taxes, you can always contact me. I’m here to help you achieve financial success!

To your life without limits,

Elena

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how to make decisions

How To Make Decisions | 7 Steps

By | Successful Women, Women In Business | 2 Comments

making decisions

It’s amazing how we can think we are making a decision to create a life of our dreams but in reality we are not moving any closer at all.

Is now the time that finally happens for you?

Many times we tell ourselves we will, “do ___ next week.”  Something like, “I will start my diet next week” or “I will start my business when I have more money.”

It feels like a decision but in reality it’s not a decision or commitment at all.

It’s a way of pushing our own dreams and goals aside.  A decision can’t be made for some time in the future.

A true decision and commitment can only be made for today.

A true decision requires a commitment and action steps that you make today from where you are right now, that you take today to move you closer to what you desire.

No matter where you are, what you’re doing, or what resources you have or feel you don’t have there are always actions that we all can make from right where we are, to begin to create the life we desire.

 A true decision starts today and shows up regularly on your calendar!

If it doesn’t have action steps that start today and show up regularly on your calendar it’s only something you are thinking about, dreaming about, but not something will truly occur in your life.

 Here are the steps to create any change you desire in your life,

  • Start with a true decision.
  • Ask yourself, “what action step can I take today?”
  • Write down any and all ideas that come to you – don’t stop until you have at least 20 ideas. Let any and all ideas pour out of you and onto the paper even if they don’t seem possible or logical. Just keep writing all your ideas down.
  • Choose which ideas resonate with you.
  • Prioritize them.
  • Set time aside each day and put them on your calendar.
  • Make a commitment to maintain the decision.

What decision are you not making that if you did make that decision you know it would radically change your life?

When is the right time for you?

 

To Your Life Without Limits,

Live a life without limits

Elena & Jean

 

P.S.   Feel free to share this post with your family and friends. In fact we love it when you do! 

 

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Putting The Relate Back Into Your Relationships

Putting The Relate Back Into Your Relationships

By | Successful Women | 3 Comments

 

 

Putting The Relate Back Into Your Relationships
Before you can even begin to put the Relate back into any of your relationships, you must first be able to relate to yourself. You can’t even begin to be connected with anybody else effectively if there is a disconnect with yourself. You must be connected to yourself!

Since we go to relationships to give and share, it is so important to embrace who you really are. By understanding the person that you are, it enables you to be able to give and share yourself with others. You won’t only be growing yourself, but your relationships as well!

Tips To Put The RELATE Back Into Your Relationships:

 

Don’t Assume:

If your loved one says or does something that raises an eyebrow, before you jump all over them ask yourself, “What else could this mean?” Then attach a couple of positive meanings to it.

If your teenager isn’t home by there curfew, don’t assume that they just don’t care and they are just staying out and having fun, nor do you want to focus on the worse, that maybe they were in an accident. Instead, think of other positive things that might have happen. If they happen to call to say that something delayed them beyond their control, don’t lay into them. Instead, thank them for calling and tell them to keep in touch with you if there is more of a delay.

By reacting in this way, they will  feel comfortable to call you in the future if it were to happen again.  If you choose, to react differently and continually do so, then eventually they won’t want to try and relate to you in any way. Most of the time, when someone says or does something, it doesn’t have anything to do with us.

Be Clear:

When you want or need something from those you are in a relationship with, be very clear and specific. If you are telling your dear friend something that you don’t want them to share, be very clear in telling them before you tell them whatever it is, “I want to share something that is very personal and I would appreciate it if you didn’t share this with anybody.”

This way, there is no gray area as to whether they should share what you said or not. If you need your partner to do a favor for you, try saying, “Honey it would mean the world to me, if you could do this for me. I realize you, too are very busy but I have this deadline to meet and I really need your help.” What you don’t want to do is say, “I need you to do this!”

Also, if you have a disagreement with someone, instead of saying, “You are wrong” why not try, “I feel differently.”

The response will be so much more positive!

How we communicate is so vital in how we relate to each other.When someone is talking to you, make sure to look at them in the eyes and give them your undivided attention. Don’t assume what they are saying. If you aren’t sure of what they are trying to say, wait until they are finished and then gently ask them to expound on whatever part of their conversation that you aren’t clear on.

Sometimes, our partner, children and friends need to just vent or just feel like they are being heard, that they feel validated! It’s not always necessary to give your thoughts unless they ask for them.

Give and Share:

We go to relationships to give and share. The more that you can do this, it helps the other person in your relationship usually want to do the same for you. The more giving and sharing by both people in a relationship, the more it grows. The more you can do this with your children, you are setting a great example for them to model.

Another thing to share with your children is if you did something wrong to let them know, don’t make excuses, just apologize to them. Sharing with them that you are not perfect is one of the greatest gifts you can give to your children. Otherwise, if they grow up with you never admitting this, they too could end up being one of those adults who can’t apologize as well as thinking that they always have to be perfect. You won’t look weak to them, and they’ll grow up strong as a result of you doing so.

Listen Attentively:

When someone is talking to you, make sure to look at them in the eyes and give them your undivided attention.

Don’t assume what they are saying. If you aren’t sure of what they are trying to say, wait until they are finished and then gently ask them to expound on whatever part of their conversation that you aren’t clear on. Sometimes, our partner, children and friends need to just vent or just feel like they are being heard, that they feel validated! I

t’s not always necessary to give your thoughts unless they ask for them.

Gratitude:

Ahh, my one of my favorite words!

When you are grateful and express that to your loved ones, it is a WIN-WIN situation for both of you. Your  loved one feels appreciated and you are in an amazing place inside where the more you have gratitude your heart opens up to receive even more. You have less of a chance of taking them for granted and vice versa. Another wonderful thing about gratitude is that when you are living in it consistently, fear cannot exist. By not having fear, you are then eliminating stress, because stress comes from fear.

Please comment below how you put the Relate back into your Relationships, thanks!

Susan

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5 Steps To Creating The Solutions Your Customers Will Buy

By | Successful Women | 4 Comments

Ultimate business success comes from providing solutions that your ideal clients will want to buy. In order to provide the right solutions, you must first understand your ideal clients.

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You must know what your clients want, think, and feel at a deep level.

I often tell my clients that they must become “cultural anthropologists” and study their clients in the same way someone might study a different culture.

Use the following 5 steps to help you become a “cultural anthropologist” AND provide the right solutions for your ideal clients:

  1. Interview potential clients.  Let them know you are working on market research and that you don’t want to sell to them.  Ask them questions about the issues they are having, what they want, and how they’d like to solve their issue (make sure you frame the conversation to be about the specific area you solve)
  2. Identify key themes. Review all the data you collected from those interviews (be sure you’ve collected at least 10 interviews) and look for common themes about what they want, the issues they are having, etc.
  3. Organize into different client stages. We all know that clients want to get from Point A to Point B. However there are MANY steps between those two points. These steps can be grouped into smaller “stages” of the client journey.Example: if someone wants to lose 10 lbs, their Point A is being overweight now and Point B is being 10 pounds lighter. There are many steps to get from Point A to Point B, and you might online pharmacy group them into the following “stages”:
  • Creating a plan to lose weight
  • Making changes in your diet
  • Adding exercise

4. Determine solutions for each stage. Once you have the stages identified you can create solutions for these stages. Be it a home study, 1:1 work or group work, it’s up to you determine (however if you did a thorough job in step 1, you can do what your potential clients most want you to do)

 5. Write your marketing. Now that you have the perfect solutions for your ideal clients, you can use all the information you gathered in step 1 to write your marketing copy.  The best kind of marketing is one that uses your ideal client’s actual words and there is nothing better than having that from first hand interviews! Use common phrases, words, etc. to express how your solution will benefit them. Whether in print or in a 1:1 conversation, those words and phrases are your marketing gold.
So there you have it, 5 steps to creating the solutions your customers will buy!

Leave me a comment below

and let me know which of these steps you’re going to focus on to get your customers to buy.

Silvia

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